Invest in Sierra Nevada: make the most of the season and find your dream home in the snow

Invest in Sierra Nevada is one of the best goals you can set for 2026 — and here is why. The ski season has already begun in Europe’s southernmost resort and one of the most attractive destinations for winter sports lovers. Sierra Nevada has officially opened with 7 km of skiable slopes in the Borreguiles area, marking the start of what promises to be one of the strongest seasons in recent years. This early opening, together with continuous improvements in services and infrastructure, makes now the perfect moment for anyone considering buying their dream home in the snow.

But purchasing a mountain property is not only an emotional decision — it is also a strategic one. Homes in this Andalusian resort are among the most promising real-estate assets in Spain. In this article, we explain why choosing to invest in Sierra Nevada is one of the smartest decisions you can make, whether for personal enjoyment or for generating rental income.

A destination that grows stronger every year

This season has started with an impressive opening: 7 km of skiable terrain in Borreguiles, several lifts already operating, and a favourable weather forecast that will allow the resort to expand progressively over the coming weeks. Every year Sierra Nevada welcomes more than one million visitors — athletes, families, ski enthusiasts and travellers seeking nature, snow and mountain leisure. This consolidates the resort as one of the most important ski destinations in Southern Europe.

This growing demand has a direct impact on the interest to invest in Sierra Nevada, since the constant increase in visitors drives high holiday-rental demand in winter — and increasingly in summer too, through hiking, cycling and outdoor sports.

The advantages of choosing to invest in Sierra Nevada

There are many reasons why buyers and investors are choosing to invest in Sierra Nevada. Here are the most important ones:

1. High rental profitability during ski season

Sierra Nevada reaches some of the highest occupancy rates in the country during the winter months. Well-located apartments — particularly in upper areas, near ski lifts or with easy access to Pradollano — can achieve excellent short-term rental returns.

Most investors seek properties that allow them to:

• Rent by days or weeks during the ski season

• Use the home for personal enjoyment at weekends

• Combine lifestyle with financial return

“To invest in Sierra Nevada is a double opportunity that combines pleasure and profitability. I often say that Sierra Nevada is Marbella’s snow destination — buying an apartment here is the perfect complement to your villa on the Costa del Sol,” explains Javier Nieto, CEO of Pure Living Properties.

2. A resort with year-round demand

Although snow is the main attraction, Sierra Nevada and its National Park have become a multi-season destination for:

• Summer holidays

• Mountain sports

• Professional cycling

• Outdoor tourism

• Sporting events

This year-round appeal strengthens the decision to invest in Sierra Nevada, since properties can generate income beyond the winter months.

3. Competitive prices compared with major European resorts

Buying in the Alps or high-end Pyrenees requires a much greater investment. Sierra Nevada, however, offers:

• More accessible property prices

• A growing and dynamic market

• A rapidly expanding international audience

• Proximity to the Costa del Sol (less than three hours from Marbella)

This makes choosing to invest in Sierra Nevada a more accessible option, with a lower barrier to entry and excellent long-term appreciation potential.

4. A destination with long-term value

The resort has been investing for years in infrastructure, snow quality, access, lifts and overall services. Its proximity to Granada city and its international airport reinforces the perception that choosing to invest in Sierra Nevada is a solid long-term strategy for any property buyer.

Pure Living Properties: a unique opportunity to invest in Sierra Nevada

Pure Living Properties is marketing an exclusive residential development in Sierra Nevada, designed specifically for buyers who want to combine lifestyle, profitability and architectural quality in a high-mountain setting.

These contemporary, bright apartments are designed for year-round comfort, with smart layouts, large windows, terraces with panoramic views of the resort and premium finishes inspired by luxury residential standards.

The development stands out for its energy efficiency, beautifully maintained communal areas — including gym, spa, indoor and outdoor panoramic pools — and its fast access to ski lifts and Pradollano’s main services. All these advantages significantly enhance rental potential, making this one of the strongest opportunities to invest in Sierra Nevada.

These homes offer:

• Modern, functional design

• Exceptional views

• Premium finishes

• Fast, convenient access to lifts

• Above-average rental income potential

For anyone looking to invest in Sierra Nevada, this development represents an extraordinary opportunity in terms of quality, value and future growth.

Frequently asked questions about how to invest in Sierra Nevada

Buyers who choose to invest in Sierra Nevada often ask the same key questions. Here are the most common, answered clearly to help guide your decision:

When does the ski season start in Sierra Nevada?

The season usually begins between late November and early December. This year it opened with 7 km in the Borreguiles area, marking a very positive start.

Is it profitable to invest in Sierra Nevada?

Yes. Choosing to invest in Sierra Nevada is one of the property market’s most promising strategies thanks to:

• High occupancy during winter

• Premium holiday-rental demand

• Strong international tourism

• Year-round activity

Are there apartments for sale in Sierra Nevada?

Yes. Pure Living Properties is currently offering one of the most attractive new developments in the resort. All details are available on our website.

Can I rent out my apartment in Sierra Nevada?

Absolutely. Most buyers who invest in Sierra Nevada rent their property during ski season and enjoy it personally during the rest of the year.

Is Sierra Nevada a good location for a second home?

Yes. It offers snow, nature, great quality of life and excellent connections to Granada, the coast and international airports (the resort is just one hour from Granada Airport and two hours from Málaga Airport).

Invest in Sierra Nevada: why now is the perfect moment

The ski season has just begun, rental demand is exceptionally high, and the resort is experiencing outstanding growth. Thanks to its balance between profitability, lifestyle and long-term value, choosing to invest in Sierra Nevada is one of the best real-estate decisions you can make in Spain today.

If you are considering investing in Sierra Nevada, the Pure Living Properties team will be delighted to advise you and present the best opportunities available.
Contact us today and discover your future home in the snow.