Discover a curated series of interviews that brings together the voices shaping Marbella’s luxury landscape. From industry pioneers to influential local figures, each episode offers an insider’s perspective on the evolution, character, and future of our city — told with authenticity, depth, and a genuine understanding of its unique way of life. A collection designed to inspire, inform and reveal the stories behind the people who define excellence on the Costa del Sol.
Explore Marbella through the lens of those who know it best. Pure Talks, led by Javier Nieto, CEO and founder of Pure Living Properties, this exclusive interview series offers a unique insight into the people, projects, and ideas shaping the city’s luxury landscape.
From pioneering figures in real estate and architecture to leaders in hospitality and lifestyle, each conversation uncovers the stories, decisions, and visions that define Marbella today.
Guided by Javier’s deep knowledge and personal connection to the city, these interviews reveal not only market trends but also the essence of Marbella’s culture, elegance, and enduring appeal as one of the Mediterranean’s most influential luxury destinations.
Javier Nieto revisits the story, the ideas, and the humanity of one of Spain’s great design masters in an intimate and personal interview.
Pedro Peña’s journey began over fifty years ago, when he left his hometown of Jaén, drawn by the Mediterranean light and the promise of a golden Marbella that was just beginning to bloom. Today, his name is synonymous with excellence, style, and sensitivity in the world of interior design.
From his iconic showroom in Marbella — a reference for anyone seeking to understand the true meaning of luxury — Pedro has brought his vision and unique style to homes across the globe. But behind this esteemed professional lies a generous and approachable man, gifted with exceptional creative intuition.
In this close and personal conversation with Javier Nieto, CEO of Pure Living Properties, we discover the life, thoughts, and human side of one of Spain’s greatest design figures.
Renowned architect Ismael Mérida shares his beginnings in the world of architecture and the evolution of the sector in a relaxed and personal interview with Javier Nieto, CEO of Pure Living Properties.
An architect by unexpected calling and a restless soul, Ismael Mérida has, over nearly three decades, designed some of the most renowned villas in the high-end residential scene of the Golden Triangle. From his studio in Marbella, he has understood, perhaps better than anyone, the needs of an increasingly global and demanding client—without losing sight of his roots, Mediterranean culture, and the value of authenticity.
We sat down for an open conversation—as we have so many times before—about the past, present and future of Marbella, architecture, construction and, above all, the passion that drives everything he does. A conversation full of emotion, politically incorrect and unfiltered, about what it really means to create homes—not just design spaces.
Friends for more than three decades, Carlos Rodríguez, CEO of Sierra Blanca Estates, and Javier Nieto, CEO of Pure Living Properties, met at the new Pure Living Properties office in Marbella to talk about the present and future of the high-end real estate market — one of the key industries driving the Costa del Sol.
Both men grew up in the same city, sharing childhood games in Puente Romano back when Marbella was still a quiet Mediterranean town, unaware that years later they would both become leading figures in shaping its transformation — one as a developer and the other as a real estate consultant.
Founded in 1986 by Pedro Rodríguez, Sierra Blanca Estates is now one of Spain’s most prestigious property developers. The company has been a pioneer in the creation of branded residences with projects such as EPIC Marbella by FENDI Casa, Karl Lagerfeld Villas and the upcoming Design Hills – Dolce&Gabbana. These visionary developments have helped expand the concept globally, positioning Marbella as a world-class residential destination.
Speaking with Javier Nieto (CEO of Pure Living Properties) is to experience Marbella from the inside out. Born in the city, he grew up among the lush gardens of Puente Romano and the corridors of the Marbella Club, observing—almost without realising it—the evolution of a place that would become one of the great epicentres of Mediterranean luxury. Today, that intimate understanding of the city—its streets, its rhythm, its people, and its way of life—is one of the main defining values of Pure Living Properties, the agency he founded in 2008, right in the middle of the financial crisis, when most others were leaving.
He welcomes us into his new office in the centre of Marbella, a bright and contemporary space that complements the agency’s historic base in Puente Romano and symbolises the consolidation of a project that has never stopped evolving. Accustomed to interviewing key figures from the sector for Pure Life—the annual magazine published by Pure Living Properties—today Javier sits on the other side of the table, speaking with Marta Ramos, journalist at elEconomista, about the evolution of a city he knows and loves deeply.
A former professional footballer and now one of the most influential names in Marbella’s new lifestyle scene, Zazou Belounis heads up Casanis Group, a hospitality ecosystem that has turned the experience — the music, service, staging and cuisine — into a way of understanding the city. With iconic brands in Marbella and an expansion that already has its sights set on major capitals, Zazou Belounis is celebrating a key moment: the recent leap to Madrid with Nota Blu New Brasserie and the international landing in Doha, reinforcing the idea that what works in Marbella can be exported without losing its soul.
In this interview, Zazou Belounis shares with Javier Nieto his vision of Marbella, his love affair with the city and the future of one of the most important groups on the current gastronomic scene. A friendly chat between friends who share their passion for sharing with customers everything that a unique city has to offer and the thousand ways to experience it.
