Javier Nieto

Javier is the founder and CEO of Pure Living Properties. Born and raised in Marbella in an entrepreneurial family who settled on the Costa del Sol in the 1960s, when Marbella’s real estate and tourism industry was just a fledgling market, Javier is an expert connoisseur of Puente Romano, which he calls home, and the Golden Mile, but also of the best areas, projects and companies, as their owners and developers have been among his inner circle since childhood.

Already an entrepreneur at the age of 18, he began his career in the 90s, founding several bars and restaurants that are now part of Marbella’s history. From 2000 onwards, his interests shifted to buying/selling plots of land in inland areas and investing in agricultural and livestock land. In the meantime, he trained in real estate appraisal and management studios in Malaga. His expertise in large transactions, his network of international contacts and expert knowledge of the Golden Mile led to the founding of Pure Living Properties in Puente Romano in 2010.

Javier is bilingual, native Spanish and English by education, but above all by the international community of which he has always been a part both personally and as a businessman.

As well as being very family orientated, Javier is a keen sportsman. He runs and goes to the gym daily, and never misses an opportunity to go swimming, cycling, playing tennis, kite surfing or wake boarding. His other two great passions are gastronomy, taking advantage of the fact that his family is still present in this area with several restaurants and businesses, and travelling the world: he has already visited more than forty countries.

Javier Nieto
Javier Nieto

In a market as demanding as Marbella, setting up a new agency seemed like a risky project. We decided that our clients would always be the central focus of our success. Thanks to them and an incredible team, I am now proud to run one of the strongest and most respected luxury property agencies in Marbella.

Javier Nieto

CEO / General Manager

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Property highlights by Javier Nieto

Latest Posts by Javier Nieto

  • Property Advice
  • Pure Living News

The future of Real Estate Market in Marbella

Javier Nieto, CEO of Pure Living Properties, discusses the record-breaking year in the Marbella real estate market, the importance of lifestyle branding, and investment opportunities in beachside properties. Pure Living…

Javier Nieto | Apr 14, 2023

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  • Pure Living News

Open House: how to promote a luxury property in Marbella.

Thinking about selling your property in Marbella? An open house is a great strategy that will attract potential buyers and property advisors.

Javier Nieto | Feb 21, 2023

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Marbella opening
  • Pure Living News

Merry Marbella Christmas 2022

The Christmas season is here, and even though Marbella isn’t full of snow, it is still a magical place to spend this Christmas and the New Year, full of festive…

Javier Nieto | Dec 22, 2022

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