Living in East Marbella: the most balanced residential area in Marbella
Carmen Duran - Jan 21, 2026 - East Marbella
Talking about living in East Marbella is talking about a way of experiencing Marbella from the inside. A lifestyle that feels calm and authentic, away from the noise, yet without giving anything up. Those who truly know the city are well aware that this area has long been one of the best-kept secrets of Marbella’s premium property market. Today, that “hidden gem” is increasingly recognised as one of the smartest choices both for year-round living and for long-term investment.
From the perspective of someone who lives in the area and has followed its evolution closely, living in East Marbella is about quality of life, balance and authenticity in a market that has become more demanding than ever. As Javier Nieto, CEO of Pure Living Properties, explains: “East Marbella represents a very coherent way of living Marbella: residential, well connected, in harmony with nature and with very solid long-term potential.”
Why more buyers are choosing living in East Marbella all year round
One of the main advantages of living in East Marbella is its strategic location. Just a short drive from Marbella town centre, and with easy access to Málaga and Málaga–Costa del Sol Airport, the area offers something increasingly hard to find: space, privacy and a genuine natural environment.
Unlike more densely developed areas, East Marbella has retained a well-established residential character, with mature urbanisations, wide streets and a sense of tranquillity that goes beyond seasonality. This is not a place people pass through — it is a place where people truly settle.
“East Marbella has not grown in an artificial or rushed way; it has developed with common sense, and that is reflected in everyday life,” notes Javier Nieto.
Another major appeal of living in East Marbella is access to some of the finest beaches in the city, with long stretches of sand, quality beach restaurants and areas that remain pleasantly relaxed even during peak season.
East Marbella from the inside: everyday life
Those who choose living in East Marbella quickly realise that daily life revolves around the outdoors. Beach walks, open-air sports, golf, tennis, natural trails and a constant connection with the surrounding environment define the rhythm of the area.
The local dining scene has evolved significantly in recent years, with high-quality restaurants, discreet beach clubs and concepts designed for both residents and an international audience. On a practical level, living in East Marbella is remarkably comfortable: premium supermarkets, medical centres, sports clubs and essential services are all close at hand, without the need for long commutes or dependence on the town centre.
“Many of our clients tell us they find the perfect balance here between tranquillity and social life, something that is very difficult to replicate elsewhere in Marbella today,” says the CEO of Pure Living Properties.
East Marbella for families and international buyers
One of the profiles most clearly drawn to living in East Marbella is international families. The presence of top-tier international schools, combined with a safe and residential environment, makes the area a very solid choice for permanent relocation.
Added to this is a long-established multicultural community, which makes integration easier and reinforces the international character of the area. It is not uncommon for buyers who initially arrive looking for a second home to eventually choose living in East Marbella on a full-time basis.
“We increasingly see clients who start by renting and end up buying once they realise East Marbella is a place to stay,” Javier Nieto points out.
What type of properties define living in East Marbella
The local property market is diverse, yet united by one common factor: quality. Living in East Marbella usually means choosing detached villas, spacious family homes or residences within well-established communities, offering privacy and open views.
Compared to other areas of Marbella, buyers here place particular value on the balance between plot size, natural surroundings and proximity to services. This is not just aesthetic luxury, but functional luxury — homes designed for everyday living.
“Today’s buyer is looking for ready-to-live homes, well built and in locations that make sense long term, and East Marbella fits that profile perfectly,” says Nieto.
Top 3 properties for living in East Marbella
With more than 16 years of experience in Marbella’s premium real estate market, Pure Living Properties carefully selects properties that meet the highest standards. Within our Pure Collection, these three types of homes are ideal for living in East Marbella:
You can explore the full catalogue of Pure Living Properties homes in East Marbella here.
East Marbella: a long-term lifestyle decision
Choosing living in East Marbella is not about following a trend; it is about a clear vision of modern luxury — more space, more calm, more authenticity. At a time when many areas of Marbella have reached high levels of saturation, East Marbella still offers room to grow, strong fundamentals and lasting appeal.
At Pure Living Properties, we bring together a rare combination in today’s market: over 16 years of solid experience, a young and international team speaking more than 15 languages, deep local market knowledge and a contemporary understanding of luxury.
“Being a locally rooted agency with an international mindset allows us to truly understand both the client and the market,” highlights Javier Nieto.
If you are considering living in East Marbella, doing so with an agency that knows the area from the inside makes all the difference.
