The 3 Best Areas to Invest in Marbella Before 2026
Carmen Duran - Sep 15, 2025 - Pure Living News
Is it profitable to invest in Marbella? This is one of the most frequently asked questions in professional forums and among investors and end clients, and the answer is very clear: yes, right now it is highly profitable to invest in Marbella.
The city continues to gain ground internationally, consolidating itself as the epicentre of residential luxury in southern Europe. Its Mediterranean lifestyle, excellent connections with international destinations and the arrival of high-level projects are driving a constant revaluation of the property market. With prices reaching historic highs in 2025 and international demand continuing to grow, the real question is not whether investing in Marbella is the right decision, but where to do so in order to maximise profitability and long-term value.
At Pure Living Properties we have analysed the areas with the greatest projection and appeal for discerning buyers and investors. Three stand out above the rest: Los Monteros, La Milla de Oro and Nueva Andalucía. Each has its own distinct character, but they all share one common denominator: limited supply, constant appreciation and high short to medium-term profitability.
If you are considering investing in Marbella before the end of 2025, take a look at the following recommendations
1.Los Monteros: the emerging jewel of luxury in East Marbella
To speak of Los Monteros is to speak of one of the first luxury developments on the Costa del Sol. Since the mid-20th century, this enclave in East Marbella has established itself as a haven of discreet, understated luxury, far from the tourist bustle yet just 7 minutes by car from Marbella town centre and 35 minutes from Málaga International Airport.
An area with history and a future of projects
Los Monteros is not only about tradition, it is also about the future. The renovation of the iconic Los Monteros hotel, which has now given way to a five-star resort under the Kimpton brand, or the transformation of La Cabane into a flagship beach club with the signature of Dolce&Gabbana, are just some examples of how this district continues to attract multimillion-euro investments that enhance its value. Each new development strengthens Los Monteros’ position as one of the most sought-after and profitable places to invest in Marbella.
Natural beaches and residential exclusivity
One of its greatest attractions is its golden sandy beaches and natural dunes, among the most extensive and peaceful in the city. Facing this idyllic setting are designer villas and private gated communities with direct access to the sea, in an environment that combines nature, privacy and proximity to every service.
Price evolution and profitability
According to the latest data from Idealista, the Río Real–Los Monteros area reached an average price of €4,972/m² in August 2025, with an annual increase of +14.8%, the highest growth in all of Marbella. This figure confirms the upward trend and also reflects the scarcity of supply in a district where every property is unique.
“Los Monteros today represents the great opportunity to invest in Marbella. Every villa that comes onto the market here is an unrepeatable piece. Short-term profitability is very high because supply is limited and demand continues to grow, both for purchase and for long-term or luxury holiday rentals. Those who buy in Los Monteros are acquiring a safe-haven asset with long-term projection.”
Villa Marea, a unique opportunity
Located precisely in Los Monteros is Villa Marea, a cutting-edge beachfront property designed by the prestigious GONZÁLEZ & JACOBSON studio, with spectacular sea views, marketed in co-exclusive by Pure Living Properties.
You can view all our properties in Los Monteros here.
2.La Milla de Oro: the classic heart of luxury
If there is one name that symbolises the elite of Marbella, it is La Milla de Oro. This four-kilometre stretch connects the city centre with Puerto Banús and is home to some of Europe’s most prestigious addresses.
The epicentre of the Marbella lifestyle
Here, iconic villas coexist with gated developments, fine-dining restaurants, international boutiques and legendary hotels such as Marbella Club and Puente Romano. Investing in La Milla de Oro means securing an incomparable lifestyle and belonging to a community that is a global benchmark in luxury.
Prices and outlook
In 2025, the Nagüeles–Milla de Oro area reached €6,455/m², positioning itself at the top of the market. The annual increase has been more moderate (+2.5%), confirming its maturity as a consolidated market. Here, profitability lies not so much in growth potential but in the security of the investment and the ability to attract international buyers willing to pay a premium for the location.
Skyvilla 6, branded residences in La Milla de Oro
Pure Living Properties offers a carefully curated catalogue of properties in La Milla de Oro, among which Skyvilla 6 stands out. This impressive residence is located within EPIC Marbella, one of the city’s first branded residences projects, under the Fendi Casa brand.
You can view all our properties in La Milla de Oro here.
3.Nueva Andalucía: a paradise for golf lovers
Known as the “Golf Valley”, Nueva Andalucía is the third prime area to invest in Marbella before 2026. Its residential communities are built around renowned golf courses such as Las Brisas, Los Naranjos and Aloha, making it the perfect destination for those who seek sport, nature and proximity to Puerto Banús.
A balance between leisure and tranquillity
One of its strengths is its perfect balance: just five minutes from the cosmopolitan life of Puerto Banús, yet offering the peace of private residences with views over the golf course and mountains. This duality attracts both families and international buyers seeking discretion without giving up convenience.
Price evolution
The average price in August 2025 was €5,746/m², with an annual increase of +5.8%. This steady growth reflects the solidity of the area, where both refurbished villas and new-build projects are quickly absorbed by the market.
A villa with golf views
In the exclusive collection Pure Living Properties offers in Nueva Andalucía, this spectacular classic-modern style villa stands out, located frontline to Las Brisas Golf.
You can view all our properties in Nueva Andalucía here.
Investing in Marbella with strategic vision
Marbella offers multiple options for investment, but these three areas concentrate the very best of today’s market:
- Los Monteros, as an emerging area with exceptional profitability and transformative projects.
- La Milla de Oro, a guarantee of prestige and stability.
- Nueva Andalucía, perfect for those seeking quality of life and steady appreciation.
“The luxury property market in Marbella is experiencing a historic moment. Los Monteros stands out as the area with the greatest growth potential, but all prime areas continue to offer extraordinary opportunities. At Pure Living Properties we guide our clients with tailor-made advice, because to invest in Marbella is to become part of a unique lifestyle.”
If you are considering to investing in Marbella before 2026, now is the perfect time to take the step. At Pure Living Properties we offer expert advice, access to exclusive properties and a strategic vision of the market.
Contact our team today and secure a smart, profitable investment on the Costa del Sol.
