How to sell a villa Worth over €10 million in under four months: the case of villa Las Tortugas

In-depth market knowledge is one of the most valuable assets an estate agency can offer. On the Costa del Sol, and especially in Marbella, the high level of competition—or rather, the sheer number of estate agencies—often leads homeowners to wonder which one is truly the best to sell a villa.

At Pure Living Properties, we are confident in how things should be done. For us, strategy is everything. To sell a villa, especially in the luxury segment, isn’t just about square metres, a privileged location or exclusive design. Above all, it’s about having a solid strategy. And the case of Villa Las Tortugas—one of the most unique residences in Los Monteros—is the perfect example.

To Sell a Villa in a Prime Location

With an asking price of €10,850,000, Villa Las Tortugas stands out not only for its value but also for its uniqueness. Just 80 metres from the sea and set on a rare triple plot of 3,738 m², this estate includes a main residence and two guest houses—all designed by renowned interior designer Mariska Dietz.

For years, Pure Living Properties had exclusively managed the villa’s premium holiday rentals. When the owner decided to sell the villa, she once again entrusted us—this time under a co-exclusive agreement. The goal: to find the right buyer without compromising the value or unique character of the property.

Meeting client expectations is a top priority for Pure Living Properties. When you sell a villa with such personal meaning, every detail matters. In the case of Las Tortugas, we weren’t just selling a home—we were telling a story. The reason behind its distinctive décor, the features that make the villa truly special… conveying all of this with sensitivity and precision was essential to sell a villa of this calibre.

A Global, Multichannel Marketing Strategy

To achieve this, we designed a comprehensive 360º communication and marketing campaign with targeted actions aimed at potential premium buyers and investors, as well as activities and events directed at Marbella’s professional real estate community—key industry prescribers in the region.

We produced high-level audiovisual content featuring models and a storytelling approach that highlighted the villa’s essence and lifestyle. The property also starred in a feature article in Pure Life magazine by Pure Living Properties, including an interview with the owner to bring an emotional depth to the narrative.

Media Coverage

The villa was featured in over 50 national and international outlets, thanks to a professional PR campaign conducted across multiple markets. Publications included Vanity Fair Italia, Fox News, AP News, and leading Spanish financial outlets such as Expansión, Cinco Días and El Economista. Coverage also extended to lifestyle, interior design and local media, boosting visibility among strategic audiences. This exposure was essential to sell a villa of such singular character to the right global audience.

Digital Campaign

A dedicated landing page was created, with strategic content planning, both organic and sponsored social media promotion, and extensive dissemination across the agency’s channels. The villa was prominently positioned in key search engines and luxury property portals—reinforcing our ability to sell a villa using data-driven digital tools.

On the ground, a custom-designed ‘For Sale’ sign was placed at the property’s entrance, ensuring consistent branding and visual impact—even on physical media.

To generate interest and connect directly with potential buyers, we organised two strategic events: a private professional gathering at the villa, inviting high-profile players in the luxury real estate sector, and an exclusive open house for agents specialising in prime properties. The involvement of Pure Living Properties and our CEO Javier Nieto in high-level professional associations such as DOM3 (Association of Business Leaders for High-End Housing) and LPA (Leading Property Agents of Marbella) played a key role in making these events a success—both designed specifically to sell a villa at the highest standard.

The Result: A Record-Breaking Sale

Thanks to a powerful combination of strategic communications, international visibility and meticulous sales management, Villa Las Tortugas was sold in under four months—becoming one of the most notable transactions in Marbella’s luxury property market in 2025.

All of the aforementioned elements played a role in this sale. The buyer didn’t just purchase a property—they acquired an emotional experience and a piece of Marbella’s story. This approach is essential when you want to sell a villa with soul, history and added value.

Behind a sale like this lies much more than an extraordinary home. The villa’s exclusivity, its standout features—distinctive design, prime location, layout—were all key factors. But above all, having secured a co-exclusive agreement due to our longstanding relationship with the property allowed us to fully understand its essence and build strong trust with the client—an essential factor when aiming to sell a villa quickly and effectively.

At Pure Living Properties, we know how to sell a villa—especially in the high-end segment. Each property deserves a bespoke strategy, because the same formula doesn’t always work. Villa Las Tortugas is the perfect example of how a well-designed action plan can make the difference between a standard transaction… and a true success story. So, if you’re thinking about how to sell a villa in Marbella or anywhere on the Costa del Sol, we invite you to trust a team that goes beyond square metres.