Five Reasons to Invest in East Marbella: Home to the Best Beaches on the Costa del Sol
Carmen Duran - Jun 11, 2025 - Pure Living News
East Marbella has firmly established itself as one of the most attractive areas for those seeking a secure, high-yield property investment with long-term potential. Compared to more consolidated or saturated parts of the coast, this enclave retains its natural charm, boasts a vibrant and evolving gastronomic scene, and—most importantly—continues to attract growing interest from both national and international investors, steadily increasing its value.
At Pure Living Properties, we’ve prepared this guide highlighting five compelling reasons to invest in East Marbella—an area with some of the most promising revaluation potential and stunning natural surroundings on the Costa del Sol.
The Best Beaches in Marbella Are in East Marbella
East Marbella is home to some of the most spectacular beaches in the region. Wide, sandy stretches of golden dunes, gently lapped by clear, calm waters, make these beaches ideal for both family living and Mediterranean leisure in style.
Cabopino, Elviria, Las Chapas and Los Monteros are among the most sought-after beaches, not only by residents but also by discerning visitors. The area also features an exceptional selection of beach clubs and upscale seafront restaurants and chiringuitos, including icons like Nikki Beach and La Cabane—a Marbella classic reborn under the direction of Dolce&Gabbana, Dani García and the Mosh Group.
A Consistently Growing Property Market
One of the strongest arguments for investing in East Marbella is the steady upward trend in property prices. Unlike more mature zones, East Marbella still offers real opportunities for growth.
According to the latest figures from Idealista, the average price in East Marbella reached €4,375/m² in May 2025, marking a year-on-year increase of 22.4%. This sustained growth reflects the area’s ongoing demand, limited land availability, and the rise of high-end residential projects.
Investing here means securing a highly attractive asset with strong prospects for both capital appreciation and rental income.
A Peaceful and Privileged Residential Setting
East Marbella strikes the perfect balance between exclusivity, tranquillity and quality of life. Unlike the buzz of central Marbella or Puerto Banús, this area is defined by elegant gated communities, golf courses, designer villas and boutique apartment complexes surrounded by nature.
Urbanisations such as Los Monteros, El Rosario, Las Chapas and Hacienda Las Chapas have become true havens of discreet luxury for those seeking peace, premium services and convenient access to Marbella centre and Málaga Airport (just 40 minutes away).
With its sense of space, sea views and manicured green areas, East Marbella is one of the most pleasant and desirable places to live or spend extended holidays.
First-Class Infrastructure and Lifestyle Services
When investing in East Marbella, you’re not just acquiring a property—you’re investing in a lifestyle. And in that sense, the area delivers on every level.
East Marbella is home to some of the region’s top international schools (such as The English International College), prestigious private clinics, renowned golf courses like Santa Clara Golf and Marbella Golf & Country Club, and a wide array of wellness, sport and gourmet options.
This makes it a prime location for families and investors alike—offering a safe, well-connected environment with all essential amenities just minutes away.
Excellent Return on Short- and Long-Term Rentals
Thanks to its proximity to the sea, its high-end lifestyle and its exclusive feel, East Marbella is one of the top-performing areas for holiday lets on the Costa del Sol. Properties near the beach with private gardens, pools or terraces with sea views enjoy high occupancy year-round, especially during spring and summer.
Additionally, the outstanding quality of life in the area has boosted long-term rentals, particularly among digital nomads, international retirees and families relocating permanently to Marbella.
In short, East Marbella is ideal for those seeking immediate returns or looking to enjoy their investment while it grows in value.
Featured Properties in East Marbella
Despite limited availability in this sought-after area, Pure Living Properties offers a carefully curated portfolio of exceptional properties in East Marbella. Here are some of our top picks:
Considering an investment in East Marbella?
Contact our sales team today and let us help you find the perfect property. With over 16 years of experience in Marbella’s luxury market, Pure Living Properties is your trusted partner in identifying unique opportunities.
