The Pure Living website at first glance seems like most well-designed, professional property sites. However, scroll down the page and you’ll see what we mean. By using our many years of real estate experience to help streamline your property search, we make it an altogether more efficient and pleasant process. This is what they call ‘user experience’, and whether you step into our office for personal, one-on-one service or start by looking online, we’re in the business of ensuring that you find the property you have been looking for – and have fun doing it.
Experience in the business is no use if you don’t observe, listen and learn – and this is exactly what we have done. We’ve heard many a client complain about the lengthiness and awkwardness of property searches in general, which require you to type in one-dimensional search criteria that cannot be easily adjusted or tweaked and which tend to be highly inflexible. The result is wasted time and an occasionally frustrating process that requires sifting through many unwanted search results to get to the property selection you were after in the first place.
We believe a real estate agent should take this work and effort from the client and design a website that is more flexible and shaped around the needs of the user. In other words, a site that is conceived from the point of view not of the business presenting the properties but of the people looking to buy them. Our experience has taught us that in addition to locations such as budget, property type, size and location, many of today’s buyers also select homes on the basis of style (modern, classical, rustic, for instance) or indeed lifestyle.
For this reason the Pure Living website offers, in addition to a conventional property search function, a series of galleries in which all the properties pertaining to a particular category are collected. This means you can streamline your search and go straight for golf, beach or mountain properties, the latter of which also include country club homes in hillside locations. Similarly, you might be interested only or primarily in new developments, modern architecture or homes with prominent sea views – visit our website and test drive it for yourself. We think you’ll like it and are always happy to help in person and/or receive feedback and suggestions.
Javier is the founder and CEO of Pure Living Properties. Born and raised in Marbella in an entrepreneurial family who settled on the Costa del Sol in the 1960s, when Marbella’s real estate and tourism industry was just a fledgling market, Javier is an expert connoisseur of Puente Romano, which he calls home, and the Golden Mile, but also of the best areas, projects and companies, as their owners and developers have been among his inner circle since childhood.