Marbella: An International Benchmark for Branded Residences

Prominent names such as Dolce & Gabbana and FENDI Casa are constructing their first-ever branded residences projects in the city.

Marbella has become an international benchmark for branded residences, with firms like Dolce & Gabbana and FENDI Casa constructing their first residential projects in the city. Branded residences, luxury projects where international brands collaborate with property developers, are a burgeoning trend that has strongly impacted the high-end residential market. Marbella has positioned itself as a leading player on this stage.

Brands from various sectors including hospitality, fashion, automotive, wellness, and even technology are entering the real estate market, creating unique projects that are more than just luxury homes, adding value to a sector known for its excellence. Projects like Tierra Viva by Lamborghini, Design Hills By Dolce & Gabbana, EPIC Marbella by FENDI CASA, and the Karl Lagerfeld Villas are underway on the Costa del Sol.

Sierra Blanca Estates, closely associated with Pure Living Properties, has emerged as a key developer for major brands, elevating Marbella to the level of international residential destinations like the Maldives or Miami. One of Sierra Blanca’s flagship projects is Design Hills By Dolce & Gabbana, a 92-home residential area in the heart of the Golden Mile, featuring the high-fashion brand’s signature in every detail and services and amenities akin to the world’s finest luxury hotels.

Dolce & Gabbana’s Design Hills is one of the branded residences under construction.

With prices ranging from three to 20 million euros, Design Hills has sparked significant interest among global buyers. The residential complex, expected to be completed in 2026, already had a waiting list for some properties at its September 2023 presentation.

Pure Living branded residences

Pure Living Properties’ extensive portfolio of branded residences includes projects from iconic brands that are putting Marbella on the map globally, as well as more discreet brands with emblematic residential projects focused on the concept of quiet luxury.

For art enthusiasts, The Gallery is an ideal location, comprising four villas – Monet, Van Gogh, Klimt, and Pollock – each over 800 m2, with facilities comparable to a 5-star resort and prices around 3.6 million euros.

Villa Zafiro, a standout residence from Lamborghini, is spread over three levels with five en-suite bedrooms, each with its own dressing room and terrace, plus a cinema, spa, sauna, and even a wine cellar, priced at 6,037,497 €. This exclusive residence is part of a unique resort consisting of 53 villas, each designed under the Italian brand’s influence and set amidst natural surroundings.

Marea, a premium residential project with interiors designed by Missoni, is part of Finca Cortesín, a luxury destination in its own right and a paradise for golf enthusiasts. It offers panoramic views of the Mediterranean and the Rock of Gibraltar, along with top-level services. This branded residence offers two, three, and four-bedroom homes.

This trend is undoubtedly shaping the future of the luxury residential market, diversifying the offerings and creating new opportunities. The projects currently under construction in the Golden Triangle of Marbella, Benahavís, and Estepona are generating significant international excitement and attracting a new client profile. Buyers of branded residences typically spend 25% to 30% more on a property than traditional residential investors.

If you’re considering investing in a branded residence Pure Living Properties is the perfect partner to help you find the project that best suits your preferences.

This approach results in homes that are not only comfortable and luxurious but also smart and future-proof. Additionally, the integration of art and culture into these projects, through partnerships with famous artists and designers, adds an extra layer of exclusivity and appeal, making Marbella’s branded residences a true symbol of sophisticated living.