Experience and trust, a guarantee of success in the high-end real estate market

Entrepreneurs in the sector, united in the DOM3 association, warn of the appearance of new companies offering exorbitant prices and disrupting the market.

Marbella’s high-end property market has started 2024 in line with the most optimistic forecasts. The figures recorded during the month of January and the first weeks of February predict a notable growth in property sales and purchases.

A sector marked by excellence in which the experience and track record of the companies have become a value of trust for the client and a guarantee of successful operations.

Experience as an added value was one of the topics discussed at the February meeting of DOM3, the association of entrepreneurs in the high-end housing sector in Marbella to which Pure Living Properties belongs. A meeting that has served to set trends in this market that has established itself as one of the major industries on the Costa del Sol.

Javier Nieto, CEO of Pure Living Properties, explained during his speech that new, inexperienced companies are appearing in the sector that overvalue properties, offering false expectations to owners and destabilising the market.

“The in-depth knowledge of Marbella and the high-end sector enjoyed by real estate agencies with extensive experience is a seal of guarantee and confidence for the client, which also contributes to creating a stable market and fair competition,” said Nieto.

Pure Living Properties recommends both buyers and investors to analyse the market and trust traditional companies with a proven track record in the Costa del Sol market for their transactions.

Trends in the high-end market

As for the trends that have been analysed at the DOM3 meeting, they highlight the emergence of new innovative real estate products to respond to increasingly younger customers, the growing demand in emerging areas and a commitment to sustainability with homes in harmony with nature.

Pure Living Properties is working hard to offer products adapted to the new needs of the client and the trends of a dynamic and constantly evolving market.

The DOM3 assembly also discussed the drought, one of the main concerns of the Costa del Sol, to which luxury housing is no stranger. So far, the lack of rainfall is not affecting the market, but companies are fully aware of the problem and are calling on the authorities to provide infrastructures to guarantee water supply.

In this sense, Pure Living Properties is continuously working with clients, especially in the rental segment, to ensure that they make sustainable and respectful use of water. This awareness is also carried out in the maintenance of gardens and swimming pools.

Clients in the high quality housing sector, mostly foreigners who have their second or third homes on the Costa del Sol, are increasingly aware of the situation. For this reason, DOM3 has insisted on calling on the different administrations to continue improving the existing infrastructures and creating the necessary ones so that the residential tourism industry can continue to be maintained and generate wealth in the area.

A strong business network that expects to continue growing, made up of companies with extensive experience and with the main objective of guaranteeing the highest quality parameters. This is the conclusion of this meeting in which the 40 companies that make up DOM3, have taken the pulse of one of the most important sectors of the economy of Malaga.

The non-profit association for high quality housing DOM3 brings together a group of companies and professionals with experience in various sectors, united by the same concern: to promote actions aimed at preserving and boosting the business of design, development and construction of high quality housing in the area of influence of Marbella, Estepona and Benahavis.